2010-2011 General Catalog 
    
    Apr 24, 2024  
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2010-2011 General Catalog [ARCHIVED CATALOG]

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MRKG 1311 - Principles of Marketing

(3:3:0) This course is an introduction to the student to the marketing functions, identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research. Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0


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