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May 18, 2025
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MUSB 2301 - Music Marketing and Merchandising
(3:3:0) This course is a study of the methods of distribution, retailing and wholesaling. Topics include the basics of purchasing, inventory control, shipping and receiving returns, pricing and cost analysis, merchandising, retail display, sales promotion, advertising, security and shrinkage, personnel management, and relationships between retailers and distributors. Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0
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