2013-2014 General Catalog 
    
    Aug 20, 2018  
2013-2014 General Catalog [ARCHIVED CATALOG]

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MRKG 1311 - Principles of Marketing


(3:3:0) This course is an introduction to the marketing mix functions and process.  It includes identifications of consumer and organizational need; explanantion of enviornmental issues; and description and analysis of marketing research.  Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0



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