2013-2014 General Catalog 
    
    May 27, 2018  
2013-2014 General Catalog [ARCHIVED CATALOG]

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MUSB 2301 - Music Marketing


(3:3:0) This is a course of study which covers the methods of music distribution, retailing, and wholesaling.  It includes identifying a target market, image building, distribution (brick and mortar vs. digital delivery), pricing, advertising and marketing mix. Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0


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