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South Plains College    
  Feb 21, 2018
2017-2018 General Catalog
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ARTC 1349 - Art Direction I

(3:2:3) This course provides instruction in creation of projects in art direction for advertising graphic campaigns for products, services, or ideas.  Topics include all campaign procedures from initial research and creative strategy to final execution and presentation of a comprehensive project.  Semester Hours: 3 Lecture Hours: 2 Lab Hours: 3 Pre-requisite: ARTC 1302; ARTC 1310; ARTC 1313; IMED 1345; IMED 1316;  or permission of the instructor.

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