2013-2014 General Catalog 
    
    Jul 17, 2018  
2013-2014 General Catalog [ARCHIVED CATALOG]

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COMM 2327 - Introduction to Advertising


(3:3:0) This course is a study in the fundamentals of advertising, including advertising appeals, copy writing, layout and selection of media. Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0 Note: Typography as it relates to advertising is stressed.



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