2013-2014 General Catalog 
    
    Oct 24, 2018  
2013-2014 General Catalog [ARCHIVED CATALOG]

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MRKG 1302 - Principles of Retailing


(3:3:0) This course is an introduction to the retailing environment and its relationship to consumer demographics, trends, and traditional/nontraditional retailing markets. The employment of retailing techniques and the factors that influence modern retailing are covered. Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0



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