2020-2021 General Catalog 
    
    Apr 19, 2024  
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2020-2021 General Catalog [ARCHIVED CATALOG]

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COMM 2327 - Introduction to Advertising

(3:3:0) This course is a study in the fundamentals of advertising, including advertising appeals, copy writing, layout and selection of media. Semester Hours: 3 Lecture Hours: 3 Lab Hours: 0 Note: Typography as it relates to advertising is stressed.


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